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Free Being Me

"Did you know that six out of ten girls stop doing what
they love because they feel bad about the way they look?"

Images of girls and women in the media are of great interest to girls today.

GSUSA in partnership with the World Association of Girl Guide and Girl Scouts (WAGGGS) and Dove, has launched Free Being Me, a leadership initiative focused on helping girls better understand global definitions of beauty, define beauty for themselves and boost their self-confidence in the process.
Free Being Me will help girls understand from a global perspective that a greater diversity of beauty exists and give them opportunity to take action to promote this diversity to girls locally and globally. Importantly, Free Being Me can be used to introduce or enhance girls’ experiences along the It’s Your Story—Tell It! leadership Journey series.

The new Free Being Me Program Resource Patch Program is now available!
Free Being Me has been co-created by GSUSA and the Dove Self Esteem Project for Girl Scouts and is designed to improve girls’ body confidence in a fun and interactive way. The activities have been informed by world-leading research in body confidence and are a direct extension of the It’s Your Story-Tell It! Journey.

Troops can choose to participate in Free Being Me activities on their own or as a part of completing the Journey.  All girls who participate can receive the Free Being Me patch – at no cost.  Click here for program flyer.

The FREE BEING ME patch program is as easy as 1, 2, 3

  1. Download the Leader's Guide
    Free Being Me Leader's Guide 

  2. Download the curriculum for your troop's grade level.

    Brownie Free Being Me Curriculum

    Junior Free Being Me Curriculum
    Cadette Free Being Me Curriculum
    Senior Free Being Me Curriculum
  3. Complete the activities. 

When all three steps are completed, follow these easy instructions to receive a patch:

  1. Click Here 'FREE BEING ME - Get My Patch' to complete the participation report. 
  2. Upon completion, a confirmation email will be sent.
  3. Print the email and take to your nearest Council shop to receive your patches.  

Girls are invited to create PSA videos that show what they think beauty is and that celebrate the qualities that make them unique! 

Girls can send videos to for the opportunity to be featured on the GSCCC Facebook page. Please put Free Being Me PSA in the subject line.  There is a great video on how to make a PSA (by GSUSA) that can be found at  It’s short, fun, and to the point. 

Videos submitted by August 31, 2014 may be used in future DOVE campaigns.  Visit to submit PSAs for more information.