Branding 101 for Volunteers

Representing Girl Scouts in the Community

Thank you for representing Girl Scouts of California’s Central Coast at community events! Please refer to the following tips to help avoid confusion that may arise from recent changes in Boy Scout membership policies.

• Use consistent language and correct Girl Scout branding, as outlined below. (Please share this information with the coordinators, spokesperson, or media representatives at events in which you participate.)
• Wear the Girl Scout uniform or Girl Scout-branded clothing at community and school functions (e.g., parades, flag ceremonies, recruitment events, Girl Scout troop outings).
• Ask event announcers to distinguish between the two separate youth organizations (i.e., use “Girl Scouts” or “GSUSA” and “Boy Scouts” or “BSA” rather than “Scouts” or “Scouting”).

We are happy to help if you have a question about a partnership opportunity with another youth organization or need assistance with a related situation. Contact media@girlscoutsccc.org with any questions or artwork approval.

Girl Scout Terms

Our Servicemark