Branding 101 for Volunteers

Representing Girl Scouts in the Community

Thank you for representing Girl Scouts of California’s Central Coast at community events! Please refer to the following tips to help avoid confusion that may arise from recent changes in Boy Scout membership policies.

Use consistent language and correct Girl Scout branding, as outlined below. (Please share this information with the coordinators, spokesperson, or media representatives at events in which you participate.)
Wear the Girl Scout uniform or Girl Scout-branded clothing at community and school functions (e.g., parades, flag ceremonies, recruitment events, Girl Scout troop outings).
Ask event announcers to distinguish between the two separate youth organizations (i.e., use “Girl Scouts” or “GSUSA” and “Boy Scouts” or “BSA” rather than “Scouts” or “Scouting”).

We are happy to help if you have a question about a partnership opportunity with another youth organization or need assistance with a related situation. Contact media@girlscoutsccc.org with any questions or artwork approval.

Girl Scout Terms

CORRECT BRANDING	INCORRECT BRANDING
Girl Scouts of the USA (GSUSA)	Girl Scouts of America (GSA)
Girl Scout/Girl Scouts/Girl Scouting	Scout/Scouts/Scouting
Girl Scouts	The Girl Scouts
Girl Scouts of California’s Central Coast or GSCCC	Girl Scouts CCC
Girl Scout Troop 1234	Troop 1234
Cookie Program, Fall Product Program	Cookie sale, Fall Nut Sale
Earn the Girl Scout Gold Award, Girl Scout Silver Award, Girl Scout Bronze Award	Win the Girl Scout Gold Award
Gold Award Girl Scout, Silver Award Girl Scout, Bronze Award Girl Scout	Gold/Silver/Bronze Award winner, awardee, recipient

Our Servicemark

Wondering how to use our servicemark? Here are some guidelines to help you in your design efforts.

Spacing: Margin and/or clearance space around the Servicemark is determined by the height of the “g” in the Servicemark itself.

Servicemark Placement: The preferred placement for the Servicemark is on the left third of the page. Careful placement reinforces the momentum of the Servicemark and prevents the Profiles from becoming pressed against the right edge of the page.